Scotch Oats for Brain and Brawn
(0003-3627)

To sell food products nationally manufacturers sought to capture attention with catchy slogans like this “Scotch Oats for Brain and Brawn.” Russell-Morgan of Cincinnati, Ohio and New York, NY, made this chromolithograph poster for the Scotch Oats brand to use for outdoor advertising in towns across America in 1899. At this time, stories about the medieval Scottish fight for independence, like Scottish Chiefs by Jane Porter were popular in the United States. This view of a Scotsman in his Highland kilt gives a sense of adventure meant to attract the attention of potential customers on a busy street.

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